Nike is one of the biggest athletic companies in the world, with a brand that is instantly recognizable. If you are a business owner, getting a contract with Nike can be a game-changing opportunity for your company. While it may seem daunting to approach such a large company, there are some steps you can take to increase your chances of getting a contract with Nike.
1. Do Your Research
Before approaching Nike, it’s essential to do your research. You need to understand what Nike’s products and brand are all about and figure out where your business fits in. Look for gaps in Nike’s product line that your business can fill, and be sure that your company’s mission aligns with Nike’s. Conducting research will also help you understand Nike’s customer base, which will be important when pitching your products or services.
2. Network
Networking is crucial when it comes to securing a contract with Nike. Attend industry events, conferences, and trade shows, and make sure you establish relationships with key people in the industry, such as suppliers and distributors. You can also consider attending Nike-sponsored events and connecting with their employees on LinkedIn. Building a relationship with someone inside the company can give you an advantage when it comes to securing a contract.
3. Be Innovative
Nike is all about innovation, so it’s important to bring some fresh ideas to the table. Figure out how your business can help Nike stay ahead of the curve. Think outside the box and come up with new ideas that Nike may not have considered before. Be sure to highlight these ideas in your pitch, and provide a clear plan for how you will execute them.
4. Demonstrate Your Value
When pitching to Nike, you need to clearly demonstrate your company`s value. Be sure to highlight your company’s expertise and experience, as well as any successes you’ve had with other high-profile clients. Show how your products or services can help Nike achieve its goals, and be specific about the benefits you can offer. Use data, if possible, to prove your value and help Nike make an informed decision.
5. Be Persistent
Securing a contract with Nike is not something that will happen overnight. It takes time and persistence, so be prepared to follow up regularly and keep the lines of communication open. Nike receives a lot of pitches, so don’t be discouraged if you don’t hear back right away. Keep refining your pitch, and be persistent in your efforts to secure a contract.
In conclusion, securing a contract with Nike can be a game-changer for your business, but it takes hard work, persistence, and innovation. Conduct thorough research, network, be innovative, demonstrate your value, and be persistent in your efforts. With these tips, you’ll increase your chances of securing a contract with Nike, and taking your business to the next level.